Le dossier PSST de la semaine : La communication via les réseaux sociaux avec les présentations de Allen Kevin, Marie Guyot, James Burnes, Chris Kieff, Charlene Li, Torsten Henning Hensel, Lukas Fischer, Mike Arauz, Thomas Purves

COMMUNITY PLANNING …..

La marque passe au 2.0, ca veut dire quoi, ca se passe comment ?

Quelles stratégies de marque adopter ? 

Quels territoires relationnels ?

Quelles dynamiques et interactions mettre en place ? 



The Molecular Brandhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=themolecularbrand-091209092541-phpapp02&stripped_title=the-molecular-brand

View more presentations from Torsten Henning Hensel.

Molecular Brand 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=molecularbrand2-100125085727-phpapp01&stripped_title=molecular-brand-2

View more documents from Torsten Henning Hensel.

How brands can influence consumer behavior in the web 2.0 Worldhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=e-business-interactive-web20-090504055605-phpapp01&stripped_title=e-business-interactive-web2-0

View more presentations from Sandeep Bansal.

COMMUNICATION PLANNING

Comment les marques peuvent communiquer en mode 2.0 ?

C'est quoi l'engagement planning ?

Quels sont les nouveaux supports de communication a utiliser ?

Comment les utiliser ?

Lessons in Propagation Planning 2009http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=propagationplanning-091228095233-phpapp02&stripped_title=lessons-in-propagation-planning-2009

View more presentations from Griffin Farley.

Planning and measuring social media strategieshttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=070509pproximity-090527055602-phpapp02&stripped_title=planning-and-measuring-social-media-strategies

View more documents from Lander Janssens

Social Media Marketinghttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmedia-090722040632-phpapp01&stripped_title=social-media-marketing-1752187

View more presentations from Anis Khan.

Social Network In Your Pockethttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mikearauzmobilesocialnetworks-091104055807-phpapp02&stripped_title=social-network-in-your-pocket

View more presentations from Mike Arauz.

STORY ADDICT Social Media Storytelling Meets Embedded Marketinghttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=storyaddictoverview-090429113846-phpapp02&stripped_title=story-addict-social-media-storytelling-meets-embedded-marketing

View more presentations from James F. Robinson.

Social Media Engagement: A Helping Handhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediaengagement-ahelpinghand-091222061904-phpapp01&stripped_title=social-media-engagement-a-helping-hand

View more presentations from Jurgen Appelo.

SOCIAL MEDIA MARKETING – Overview and Case Studieshttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=usersmacdocumentsconsultingsocialmediacasestudiespublic2-090417191354-phpapp01&stripped_title=social-media-marketing-overview-and-case-studies

View more presentations from James F. Robinson.

Ad:tech Social Marketing Business Schoolhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=adtechsocialmarketingbusinessschool-090511211401-phpapp01&stripped_title=adtech-social-marketing-business-school

View more presentations from barenblat.

[En] the Orange Business Services WebTV business casehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=benchmark-b2b-orange-business-services-final-en-091215114028-phpapp02&stripped_title=en-the-orange-business-services-webtv-business-case

View more presentations from Yann Gourvennec.

Social Media for Event Planners – Making the Web work for your eventshttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eventplannersocialmediakmlfinal-1233184952933284-1&stripped_title=social-media-for-event-planners-making-the-web-work-for-your-events-presentation

View more presentations from Katie Laird.

Designing for an Augmented Reality worldhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=augmentedrealityoldformat-090423202500-phpapp02&stripped_title=designing-for-an-augmented-reality-world

View more presentations from thomas.purves.

COMMUNITY MANAGEMENT 

La gestion des relations au quotidien.

La gestion des réseaux sociaux on line et off line.

L'analyse des retours et ROI



Viral Marketing & Advertising Strategies for Social Networkshttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=context-optional-gspe-1213073456913222-8&stripped_title=viral-marketing-advertising-strategies-for-social-networks

View more presentations from barenblat.

Interview de Marie Guyot par Lilian Mahoukouhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=interviewmarieguyotparlm-100125092924-phpapp01&stripped_title=interview-marie-guyot-par-lilian-mahoukou

View more presentations from Marie Guyot.

SXSW09: The Future Of Social Networkshttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sxswcharleneli2009final-090317122928-phpapp01&stripped_title=sxsw09-the-future-of-social-networks

View more presentations from Charlene Li.

Community Management – start the conversationhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=communitymanagement-100122065501-phpapp02&stripped_title=community-management-start-the-conversation

View more documents from Lukas Fischer.

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Fleche SOURCE : slideshare Fleche PAR: alexis mouthon Fleche ACCÈS DIRECT A LA PLATEFORME: PSST.FR

Fleche UNE INITIATIVE DE: POURQUOI TU COURS? Fleche AGENCE DE PLANNING STRATEGIQUE 2.0 Fleche DIRIGÉE PAR: Jérémy Dumont

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