Strategic planner with 15 years experience looking forward to change the world through consumer led innovation #experoencedesign #socialinnovation #collectiveintelligence #positiveimpact

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I would like to design sustainable growth through digital, social, sustainable innovation as an :

  • INNOVATION MANAGER in a DESIGN agency or INNOVATION LAB
  • DEVELOPMENT MANAGER in a CONSULTING firm
  • CHIEF EXPERIENCE OFFICER within the brand communication / marketing team

 

I leverage game changing consumer insights into :

– useful, desirable, sustainable brands

– valuable products and services

– breakthrough digital acquisition strategies

– engaging prospect and client communications

relevant research and data analysis enabling decision

 

The best mechanism to drive growth is a strategically planned ecosystem. To establish a successful ecosystem, I thread the needle between employee experience, customer experience, brand purpose, creative, and technology, imbuing all these crucial areas with customer obsession.

 

I recently completed a master in INNOVATION & TRANSFORMATION focused on individual and collective engagement to :

– plan projects exploring new business models while reconciling financial, human, techs constraints

– pose complex problems with method, structure and rigor to convince decision makers

– design relevant and creative responses through design thinking to remain connected to consumer reality

– communicate the value proposition and the results effectively to concerned audiences, including Comex

 

I have clarified my approach in a series of methodological articles:

1- To (re) engage employees digital transformation must rise up to social challenges #socialinnovation #purpose

2 – Experience design to create value and collectively visualize the customer experience to deliver #experiencedesign

3- Brand entertainment the new way to communicate with the -35 years on line and on TV # brandcontent

4- The animation of the collective to envision and deliver an exceptional customer experience #collectiveintelligence

5 – The account planner and the designer, team leaders of corporate innovation and transformation #goodplanners

 

My resume + portfolio in French as well as my articles are here : www.pourquoitucours.fr

 

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