NOUS SOMMES VIVANTS, LE COLLECTIF DE LA TRANSITION ÉCOLOGIQUE

Grande tendance « LA BRAND UTILITY » = les marques utiles qui cherchent a rendre service et accompagner.

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A useful guide to the brand utility
http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ausefulguidetothebrandutility-100504064900-phpapp01&stripped_title=a-useful-guide-to-the-brand-utility-3961712

Branded Utility – The (already happening) future of marketing
http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandedutility-090620194029-phpapp01&stripped_title=branded-utility-the-already-happening-future-of-marketing-1614447

Brand Vs Utility
http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brand-vs-utility-1205333884415755-2&stripped_title=brand-vs-utility

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