Georges-Edouard DIAS, L’Oréal (in French) par netxplorateur

 

 

Georges-Edouard Dias

Résumé

Intervention de George-Edouard Dias, directeur Internet et e-business de L’Oréal. Il s’exprimait sur le thème « La révolution digitale : un choc culturel pour l’organisation ». Il explique la manière dont L’Oréal a mis en place sa réflexion et sa démarche pour passer à l’ère digitale; « Il faut repenser notre organisation et changer toutes les valeurs que l’on croyait acquises, et notamment la manière dont on travaille ensemble » a-t-il assuré.

Présentation

La révolution digitale : un choc culturel pour l’organisation.

Bio.

Georges-Edouard DIAS is currently heading L’Oreal Digital Business group, a position that he has occupied since 2001. With his team, he is supervising the worldwide development of L’Oreal sales online, which includes operations from every L’Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L’Oreal USA, where he defined L’Oreal’s policy related to digital commerce and launched the first selling sites in L’Oreal’s history.

Dias interactive career commenced when he was promoted as project manager in charge of launching L’Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused; from product manager at Garnier International when he joined L’Oreal after he graduated from HEC in France in 1983, to VP of Marketing at Vichy International before he was moved to corporate.