Which French Products Are Truly Regenerative? Europe’s Regenerative Business Awards

The Laurels of Regeneration are the Regeneration Awards we organize in France every June. They recognize French companies and organizations whose products and services increase the capacity of life, human and non-human, to prosper, so that the territory and its inhabitants prosper with the business, while being economically viable. A competition and an event, they show companies, buyers and partners across Europe what regenerative products already look like in France. The awards are supported by the Regenerative Organic Alliance, the Rodale Institute and Land to Market, the Savory Institute’s verification program, and in France by the French Office for Biodiversity (OFB) and around fifty partners. In the 2025 edition, the Regenesis Institute received a Laurel in the Culture category for Régénérer, the French edition of its book on regenerative development, published by Rue de l’échiquier with the Butterfly Foundation.
This page presents the 2025 edition, whose main day took place in Versailles, near Paris.
Applications for the next edition are open and free; each entry receives an expert reading of its offer by the jury and its Capacity Score.
Apply for the next Laurels

The Laurels of Regeneration 2025 by Nous Sommes Vivants

What France’s Regeneration Awards reward

GoalTo help companies change their business models through products and services that strengthen France’s sovereignty in uncertain times and increase the capacity of life, human and non-human, to prosper.
Areas of recognitionThe winners are divided by sector of activity in order to illustrate how other companies in the same sector could integrate regenerative practices into their innovation processes.
Terms and conditionsInterested organizations submit an application (free of charge), which will then be evaluated by a panel of recognized experts. Eligibility criteria include the concrete implementation of regenerative practices, measurable contributions to life, human and non-human, and transparency through third-party certifications.
We believe that companies shift from one economic model to another through their offers. Transforming a business model means phasing out harmful projects and launching products and services that contribute to life, human and non-human.

In this new economy, businesses bring together all of their stakeholders to deliver socio-ecosystem services across a territory: climate, water, soil, biodiversity, nutrition, health, fair pay, education, etc. These services aim to give living beings, humans included, the capacity to reach their full potential in their environment. We have aligned them with the CSRD standards.

Regenerative design allows for the integration of environmental and social issues, alongside economic ones. What is new about regenerative design is that it looks beyond net zero for regenerative impacts, turns them into a source of value, and brings the stakeholders of a supply chain together at local level.

This is why we invite pioneering organizations in regeneration to apply. Their applications are reviewed by the jury below, which selects the regenerative products and services most likely to inspire other organizations in several sectors of activity.

Submit a free applicationRead the “intention” support in PDF

The Laurels of Regeneration 2025, June 17 and 18

The 2025 edition, June 17 and 18

Pre-launch: introduction to regeneration, online

Presentation of 2024 winners and 2025 criteria, by Jeremy Dumont, Nous Sommes Vivants: May 1st and May 19th at 1 p.m. (Zoom)
Economics of Mutuality with Yassine El Ouarzazi, Mutual Value Labs: May 20 from 12 p.m. to 1 p.m. (in French, Zoom)
Regeneration requires radical collaboration with Joe Culhane, Engaged Ecology at Schumacher College, and Andrew Crosby, Cultivating peer innovation for a regenerative development transition at Third Horizon Earth: June 3 from 1 p.m. to 2 p.m. (in English, Zoom)
Participatory theater piece “Tipping a Management Committee” with NICE TO MEET YOU (video) on June 5 at 7 p.m. at Regard du Cygne, Paris. A creation by Nous Sommes Vivants.

Participatory theater piece Tipping a Management Committee

Agenda of the Laurels of Regeneration 2025

June 17: understanding sectoral issues, on Zoom

Sectoral round tables on regeneration in France

Regenerative cosmetics, hosted by Thomas Busuttil, Director of La 5ème Saison and expert in regenerative business models
Biomimicry for regenerative purposes, hosted by Aïna Queiroz, author and host of the podcast “Bioinspi”
Regenerative textiles, hosted by Philippe Schiesser, ecodesign expert and Director of Ecoeff Lab
Regenerative agriculture, led by Marion Enzer, Director of Fermes d’Avenir and coordinator of Climate Reality Project France
Regenerative architecture, led by Jeremy Dumont, strategic planner, pourquoitucours / Nous Sommes Vivants
Regenerative sport, led by Nicolas Vandenelsken, Uni-Vert Sport Foundation
The social and solidarity economy, with Groupe SOS

Round tables in English on regeneration in the USA

Update on Schumacher Wild (in line with Schumacher College)
Introducing the Global Regeneration CoLab (GRC)

Round tables of the Laurels of Regeneration 2025

June 18: innovating with inspiring feedback, in person or on Zoom

A learning journey led by Nous Sommes Vivants: Pierre-Yves Ratel We Regen, Albane Roussot KAP, Laurence Pintenat Next 10!, Evelyne Cohen Lemoine Cité des transitions, Marie-Anne Decaux Versant Conseil, Feriel Poizat FP Conseil, Jacques-Yves Dardin Kuleana Consultant, Thomas Busuttil La 5ème Saison, Cyrille Souche Cdurable. With advice from Cécile Boulay Le Bulbe, Vincent Maignier Tribaleo, and Gaëlle Brunetaud Talan Consulting. And voices for the living world: 15 free places so that the diversity of life is represented.

9 a.m.Welcome with sponsors: coffee, tea and pastries
9:30 a.m.Launch of the day: agenda of the day and a perspective on leadership of the living, with Jeremy Dumont, President of Nous Sommes Vivants, and Pierre-Yves Ratel, Secretary General
10 a.m.Talks by leaders of the living. Introduction with Sylvain Breuzard, president of Norsys (online), and Thomas Breuzard (in person) on the permaenterprise model, the governance of the living and digital innovation with a regenerative aim (podcast). Regenerative leaders online: Vincent Kraus, co-founder of Fermes en Vie; David Mimoun, founder of Alcools Vivants; Julien Gorrias, designer at Carbone14 studio; Jean-Charles Giorgi, President of OGARUN. In person: Christian Jorge, President of OMIE; Pierre-Marie Brizou, Director of Bio & Lo
11 a.m.Collective harvest on leadership of the living: thematic subgroups with the leaders of the living (online and in person)
12:45 p.m.Lunch (on site, and a break on Zoom)
2 p.m.Certifications that aim for regeneration: Christopher Gergen, President of Regenerative Organic Certified, and Felipe Urioste, President of Land to Market (in English, online); Aurélie Truffat, Co-Director of Demeter France; possibly Nutri-Score and/or Planet-Score (in person)
2:30 p.m.Presentation of the 2025 Laurels in the presence of the jury (online and in person)
4:30 p.m.The main principles of regenerative design, with Philippe Schiesser and Vaia Tuuhia from the Regen by Design working group #climatehouse
5 p.m.Collective harvest on regenerative design: subgroups “what I do with it tomorrow” and “what I leave with”
6 p.m.End of the day. Thanks to partners.
6:30 p.m.Aperitif on site or nearby, until 9 p.m.
Replay: Christopher Gergen, President of Regenerative Organic Certified, at the Laurels of Regeneration 2025

The jury of the 2025 Laurels
Thomas Busuttil, Director of La 5ème Saison, expert in innovation and regenerative business models, CSR strategy
Isabelle Delannoy, President of L’Entreprise Symbiotique, co-author of “AFNOR SPEC – The Regenerative Company”
Sarah Dubreil, entrepreneur and researcher at circl.earth, co-author of “Understanding regenerative approaches” for Bpifrance Le Lab
David Garbous, President of the En Vérité collective and founder of Réussir avec un Marketing Responsable
Marceau Guérin, living systems designer, Regenesis Institute for Regenerative Practice France
Vaia Tuuhia, Director of Climate Chance and L’Entreprise Symbiotique, expert in the circular and functionality economy
Alain Renaudin, founder of Biomim’expo, President of NewCorp Conseil, ambassador of Inspiring Nature
Anna Le Faouder, founder of CO DOING, strategic consulting and facilitation in socio-ecological transformation, CSR with impact
Philippe Schiesser, ecodesign expert, Director of Ecoeff Lab, facilitator of the Regen by Design working group, founder of #interscores
Location of June 18: The Nature & Découvertes Farm in Versailles (12 minutes from Montparnasse train station).

Buy your tickets

How to apply: eight selection criteria

Apply for the Laurels of Regeneration

Brands, structures and organizations that market products or services that contribute to life, human and non-human, or local authorities that have launched regenerative projects in a given area, may apply (free of charge). Submit a free application before June 1st.

The selection criteria for applying and possibly being a winner are:

1Regenerative practices implemented
2Negative impacts reduced close to zero
3Impacts that contribute to both nature and people, observed in the field
4Economic results observed
5Proven commitments, measured and certified impacts
6Stakeholder governance for fair sharing
7Clarity on the socio-ecosystem services targeted with a sector/coalition
8Territorial location of the value chain and impacts

Presentation of the 2025 criteria with sector examples on May 1 and May 19 at 1 p.m. (Zoom): simplified registration.

Complete the application formRead the “candidates” support in PDF

Sectors of activity (non-exhaustive)

Sectors of activity of the Laurels of Regeneration

How to aim for regeneration beyond net zero negative impacts?

In this new economic logic, the company, led by a coalition of stakeholders with a regenerative aim, delivers socio-ecosystem services to a territory: climate, water, soil, biodiversity, nutrition, fair remuneration, education, etc.

These services provided by humans with nature aim to restore vital resources to enable living beings (including humans) to reach their full potential within their ecosystem. This is our definition of regeneration.

This aim of contributing to life challenges current eco-design processes, which aim at best for net zero negative impacts. It calls for a new regenerative design approach, which begins with regenerative practices once negative impacts have been reduced to an irreducible threshold, with practices specific to each sector (see diagram).

The CSRD, which encourages companies to measure their impacts on living beings, and the Green Claims Directive, which reshapes environmental labels, make it possible to promote regenerative practices and their contributions to end users. Nobody will stop the CSRD.

Aiming for regeneration beyond net zero negative impacts

Examples of products and services that aim for regeneration, some of which achieve it

Brands that have launched regenerative products or services in France Nearly 100 French regenerative products (in French). With the 2024 Regeneration Awards: 30 winners.
Sector focus on regenerative brands and products in France: regenerative food, regenerative fashion, regenerative beauty, regenerative wine and champagne and regenerative chocolate (in French). Other sectors advanced on regeneration in France: regenerative tourism and regenerative architecture (including construction) (in French).
Digital focus and start-ups: can digital technology aim to regenerate life within the framework of the CSRD? Regenerative digital services and the CSRD (in French). And impactful start-ups in the food sector are part of the solution (in French).
From regenerative agriculture to the Regenerative Business Model Canvas From regenerative agriculture to the regenerative business model (in French).
The pioneering regeneration brand Patagonia: what transformation plan framed by triple capital accounting Patagonia’s transformation plan and triple capital accounting (UQAM thesis).
Scientific research work that establishes what regenerative business models are in comparison with sustainable and circular models Sustainable and regenerative business models compared (in French).
How the Laurels connect to our research and our method

The awards are one part of a whole: the same framework runs from our research to the tools companies use.

The research behind the criteriaThe Laurels read each entry with the framework of our white paper on what regeneration means for a business (in French): 73 pages that bring together regenerative business strategy (Hahn & Tampe; Konietzko, Das & Bocken; HEC Paris), social-ecological systems science (Fischer, Folke) and regenerative development (Regenesis Institute, Carol Sanford).
The Capacity ScoreEach entry receives its Capacity Score, which shows where the company that carries the product stands, lever by lever, on the four levels.
The Regenerative Business Model CanvasThe winners’ practices feed the Regenerative Business Model Canvas: companies that want to design a regenerative product work with the same value chain logic, in five workshops.
What a regenerative product isOur reading of the winners’ products (in French) sets the markers: practices attested by a third party, two movements that add up, and triple profitability.
Who finances regenerationOur map of the winners’ funders (in French) shows who carries the cost of the transition: families, customers, public money and impact funds.
Proving triple profitabilityOur action research on triple profitability (in French) links regenerative practices, indicators and cash flow in the field, with the winners.

Who we are

Nous Sommes Vivants organizes the Laurels of Regeneration. We are a collective of innovation and transformation consultants, united in an association that promotes regeneration in business. We have created several workshops, including the Regenerative Business Model Canvas and its five workshops, to design regenerative offers within a coalition.

Partners of the Laurels of Regeneration 2025

Our partners to date
MovementsConvention des Entreprises pour le Climat (CEC, Guillaume Bizet), Permaentreprise (Michèle Buinet), Association of Marketing Professionals (ADETEM, Claudie Voland Rivet), Federation of Professional Chambers of Consulting (FNCPC, Laurent Mellah), StartUp Engagée (Aurélie Sykes Darmon), Cultural Ecology (Patrick Scheyder), International Alliance for Sustainable Development Goals (Pascale Fressoz)
ConsultantsRivaje (Thibaut Gabrillargues), Fertilidée (Mathieu Maréchal), Udetopia (Astrid du Petit Thouars)…
WorkshopsThe Week (Guillaume Dietenhoeffer), Fresque des Organisations Responsables (Morgane Jacquet), Fresque de l’Économie Circulaire (Elsa Bortuzzo)…
Investment fundsCitizen Capital (Jonathan Piquet), Human for Impact (Stéphanie Rognon)…
SupportRegenerative Organic Certified, Land to Market, Demeter, and the Entrelacs podcasts (Gaëlle Brunetaud)

No money was paid by the partners. Nous Sommes Vivants remained independent in the organization of this event. Read the “sponsors” support in PDF.

The Laurels of Regeneration 2024

The winners of the Laurels of Regeneration 2024

The Laurels of Regeneration 2024

Discover the 2024 winners

Replay: Regenerative Organic Certified at the Laurels of Regeneration 2024

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