Which Relationship With Nature Leads to Regeneration? From Anthropocentrism to Pluricentrism

Our relationship with nature shapes the way we eat, dress, move and live. The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) groups these relationships into anthropocentric, bio- and ecocentric, and pluricentric worldviews. The pluricentric relationship is the relationship of regeneration, where humans act as partners of life. In France and across Europe, our imaginaries fresk helps teams, brands and territories compose their vision, and our Regenerative Business Model Canvas turns it into products, as the Laurels of Regeneration winners show.
The imaginaries fresk: four relationships with nature, in three hours

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What are anthropocentric, biocentric, ecocentric and pluricentric worldviews?

The literature on nature’s values classifies worldviews in many ways. Anthropocentric worldviews on one side, bio- and ecocentric worldviews on the other, are the most common in both academic literature and policy documents. Each has its own value orientation, with considerable variation and overlap within and among them.

Anthropocentric worldviews
They prioritize humans, from a narrow or strong emphasis on humans to weak or relational perspectives that recognize nonhuman others (Hargrove, 1992; Norton, 1984). Strong anthropocentrism places humans above other species, for example when pesticides raise crop yields at a cost to other species (Deb et al., 2010); it is associated with instrumental values. Weak or relational anthropocentrism values humans while recognizing their dependence on essential relationships with nature and other-than-human beings (Bannon, 2014; Plumwood, 1993); it combines instrumental and relational values.
Bio- and ecocentric worldviews
They emphasize nature’s inherent or intrinsic value, for individuals, such as each organism or species, and for collectives, such as ecosystems. Living beings and the interdependent web of life deserve respect and carry weight in decision-making (Callicott, 1989; Taylor et al., 2020).
Pluricentric worldviews
An emerging conception aligned with relational values, they focus on relationships between humans and other-than-human beings, and with nature’s elements and systemic processes, understood as reciprocal, interdependent, intertwined and embedded (Gould et al., 2019; Matthews, 1994; Saxena et al., 2018). Cosmocentric worldviews share the relational qualities of biocentric and pluricentric worldviews, and emphasize the role that objects, humans, animals, land and water each play in keeping the world in place (Lucero, 2018).

These worldviews come from the IPBES methodological assessment of the diverse values and valuation of nature, approved in July 2022 after four years of work by 82 experts drawing on more than 13,000 references.

How do worldviews translate into ways of living with nature?

IPBES describes four ways of living: living from nature, as a source of resources; living in nature, as a landscape people belong to; living with nature, alongside species and habitats; and living as nature, when “the river is part of us”. It groups them into three families of worldviews. The Canadian researcher Nicole Huybens separates biocentrism from ecocentrism, which gives four relationships with nature, each defined by what it values. These four relationships are the basis of our imaginaries fresk.

Anthropocentrism
Living from nature · Predation
Nature is a resource serving individual comfort and the collective capacity of humans to act.
Biocentrism
Living in nature · Protection
Each living being is unique and has an intrinsic value that deserves consideration and respect.
Ecocentrism
Living with nature · Balance
Within an ecosystem, living and nonliving elements interact to form a harmonious whole.
Multicentrism, or pluricentrism
Living connected to nature · Regeneration
Each human acts as an auxiliary of nature to improve living conditions in their habitat: what has value is the quality of life of all living beings in a shared home.
What is regeneration?

Regeneration is the process by which life, ourselves included, regains its capacity to create conditions favorable to life. It is the fourth relationship with nature, and it opens a third way. Anthropocentrism and biocentrism lead to two dead ends, one where humans exhaust what they live from, the other where they withdraw from nature. Regeneration makes humans partners of life, with one aim: to increase the capacity of life, human and non-human, to prosper in the ecosystems we inhabit.

The imaginary of regeneration, already on the market: the Laurels

The Laurels of Regeneration, France’s regeneration awards, show what the fourth relationship with nature looks like in products and services. Among the winners whose business model increases the capacity of life to prosper: Jardins de Gaïa, La Ferme du Valentin, Laines Paysannes, La Fenière, Halage and C’est qui le Patron ?!.

The awards are supported by the Regenerative Organic Alliance, the Rodale Institute, Land to Market and, in France, the French Office for Biodiversity (OFB) and around fifty partners.

Why do imaginaries matter for how we live?

For John Thompson, the social imaginary is “the creative and symbolic dimension of the social world, the dimension through which human beings create their ways of living together and their ways of representing their collective life”. An imaginary is a set of representations guided by values: it translates into everyday choices, what we agree to share, what we want to protect, what we pass on.

Depending on how we see nature, we perceive either a crisis of resources or a crisis of relationships. A crisis of resources calls for limits: staying within planetary boundaries and leaving the lightest footprint. A crisis of relationships calls for mutually beneficial ties, because the potential of life is immense: respecting ourselves and others, to live well together on Earth. The first produces imaginaries of restriction, about what we will lose; the second produces imaginaries of prosperity, about what we will all gain.

Cultural expression shapes how we see nature and which landscapes or animals we value. Museums show how human relationships with nature have changed over centuries. Wildlife film-making has changed our perception of nature, and so have documentaries such as Kiss the Ground and films such as Avatar or Disney’s Strange World. What we wear, eat and do has always revealed our values and aspirations, especially in times of upheaval.

How does the imaginaries fresk work?

Opening up imaginaries to other ways of making society, among humans and with nonhumans: this is what the imaginaries fresk sets out to do. The workshop runs in three hours, on a theme the group chooses, such as living, eating or dressing in 2050.

1 Discover the four relationships. Participants explore the four relationships with nature, and what each one values.
2 Look at three circles of attention. Their relationship with themselves, with others and with nature, to see which posture dominates in them and in their teams.
3 Compose their own vision. Alone, then as a team, they express through collages how they want to live on Earth, for a team, a brand, a product or a territory.

“John Dewey defines imagination as the possibility of looking at things as if they could be other.” Sharing individual visions with the group shows how many ways of living on Earth remain to explore. Recognized by the French ecological transition agency (ADEME) and the French Office for Biodiversity (OFB), the fresk has been run with La Poste, with seventy business leaders of the Convention des Entreprises pour le Climat in Normandy, with the OFB and at Biomim’Expo.

How do imaginaries shape business models?

Each relationship with nature calls for its own business model: the classic business model canvas for anthropocentrism, the nonprofit canvas for biocentrism, the circular business model for ecocentrism, and the regenerative business model canvas for multicentrism. Our Regenerative Business Model Canvas gives this fourth relationship a business form: a coalition of partners designs, around one product, an offer that increases the capacity of life, human and non-human, to prosper.

Our Capacity Score reads the same progression in companies, on four levels: Limit, Reduce, Restore and Regenerate. At each stage, a different relationship with nature is called upon, and the last stage brings the previous ones together, with one shift more: the business itself contributes to the capacity of life to prosper.

From imaginary to product: the Regenerative Business Model Canvas

The fourth relationship with nature calls for its own business model. The Regenerative Business Model Canvas turns it into an offer: in five workshops, a coalition of partners maps today’s value chain, designs tomorrow’s, and designs a product or service that increases the capacity of life, human and non-human, to prosper.

Discover the Regenerative Business Model CanvasSee the Laurels winners

Experience the fresk, or run it on your own theme

Join a discovery sessionAsk for a thematic workshop

How do you shift mental models? Three fresks and a leadership circle

The regenerative economy requires a shift in mental models, in each person and in the team. Our three fresks and the Regenerative Circle Leadership work on it from four angles.

The imaginaries fresk How we see nature: four relationships with nature, and the vision a team wants to compose.
The emotions fresk What we feel: the emotions that change brings up, in each person and in the team.
The human factor fresk How we act: the behavior changes a transformation asks of each person.
The Regenerative Circle Leadership (in French) How we lead: a year-long path for executives and managers, on regenerative organizational strategy, from leadership to culture and governance.

Sources: IPBES, Methodological Assessment Report on the Diverse Values and Valuation of Nature (2022) · Nicole Huybens · Hargrove (1992) · Norton (1984) · Deb et al. (2010) · Bannon (2014) · Plumwood (1993) · Callicott (1989) · Taylor et al. (2020) · Gould et al. (2019) · Matthews (1994) · Saxena et al. (2018) · Lucero (2018) · John Thompson · John Dewey.

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