We Are Alive (Nous Sommes Vivants) is a French collective of consultants working for the regeneration of the living world, humans included, through viable economic models. Our mission: strengthen the capacity of living beings to reach their full potential, while generating lasting economic results. With the Regenerative Business Model, a company and the actors of a product’s value chain create value on the environment, people and the economy at once, so that the business, the people and the ecosystems of its territory prosper together.

Regenerating the living world with viable business models

Reducing negative impacts is the first step. The next one changes where a company’s value comes from. A company that cuts emissions protects itself; a company that restores the soils, water, biodiversity and social ties it depends on becomes more robust; a company whose business model grows the capacities of its territory prospers with it. That last step changes the purpose of the business and its economic model, starting with one product and its value chain, and carried by the whole organization: governance, financing and teams.

A coalition around one product. With the Regenerative Business Model, it becomes one of the actors of a coalition built around a product or a service, with its suppliers, its customers and the actors of its territory. The model describes the value created for the business, for people and for the ecosystems of the territory, along the whole value chain of a product, at two horizons: today and in ten years. Together, the coalition delivers socio-ecosystemic services on a territory: climate, water, soils, biodiversity, nutrition, fair pay, education.

Who pays, and who gains. The members of the coalition co-invest and share the gains fairly, beyond financial profit alone: the principle Bruno Roche formalized as the Economics of Mutuality (in French). The business case follows: costs and gains today and in ten years, a transition innovation within five years, co-investments with stakeholders, and results measured in triple accounting. That is how a transition gets its own line in the budget. It is also what farmers asked of buyers at Climate Week’s Food Forum, and the lever our Barometer shows holding companies back.

Two moves transform the company: giving up the projects that degrade what it depends on, and launching regenerative products and services, designed from the start with its responsibilities toward nature and future generations, viable in the short term, and contributing to regeneration within five to ten years. Innovation after innovation, the company becomes regenerative.

Where profitability comes from. The regenerative economic model works as a causal chain: regenerative practices lead to products with added value, which bring lasting financial performance and the prosperity of the territory. Davines illustrates the first links: with the Rodale Institute, it runs the European Regenerative Organic Center near Parma, and its WE STAND butter, Regenerative Organic Certified, is one of the seven Regenerative Organic Certified products distinguished at the Lauriers de la Régénération 2026, as our Climate Week NYC reading sets out.

We act as an enabling third party: we make visible what a business really depends on and contributes to in its territories, bring every stakeholder of a product’s value chain to the table, and let solutions emerge through collective intelligence. Two skills set us apart: an understanding of how behavior changes, individually and collectively, and expertise in product and service design.

Our latest reading in English applies this lens to Climate Week NYC 2026, read with our Capacity Score: clean energy took center stage, and building the business model with the value chain and the ecosystems it depends on is the next step for companies.

Our path: situate, transform, cooperate

Three fresks for the people who carry the change

A business model changes when the people who run it change how they see. Our three fresks are reflective workshops that work on that shift.

The Imaginaries Fresk opens up responsible and desirable futures for a territory, a company, a brand or a product, through the relationships to nature that shape our representations and our decisions.

The Emotions Fresk develops emotional intelligence, moving from emotions you undergo to emotions you understand, through the loops between emotions, thoughts and actions.

The Human Factor Fresk (in French) works on the move from knowing to changing: knowing, wanting, being able, changing, persevering.

The proof: products that make their territory prosper

The Lauriers de la Régénération distinguish nearly a hundred French products and services showing that contributing is triply profitable. Our Capacity Score Barometer 2026 (in French), built on 116 complete self-assessments, situates the companies and consultants who carry regeneration at Restore, at 63%, with governance and financing as the lever that holds them back.

For American buyers and investors, these French value chains are a source of regenerative products. They start from the soil and carry the contribution all the way to the shelf. At Climate Week NYC 2026, at Regen House and Food Tank, buyers and financiers were looking for them.

The collective has trained 155 facilitators, reached 7,000 workshop participants and gathered 500 Capacity Score self-assessments. It works with companies and public bodies including La Poste, Orange, L’Occitane, Bel, Expanscience, Groupama, Crédit Agricole, the CEC, Tissages Bastien, the Grand Est region and the OFB, France’s public biodiversity agency.

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